ch02

THE BRANDING, PRINT & DIGITAL COMMUNICATIONS AGENCY         TEL: +44 (0)1622 850434

Home HOMEPAGE Profitable Web Marketing

Saturday19 May 2012

Profitable Web Marketing

Creating a genuine return on investment for clients

Contrary to popular belief, website profitability doesn’t come purely from making a website highly visible in Google (whether through natural or paid advertising), but initially it comes from analysis and refinement. There are many that claim to boost traffic to your website and get you ranked higher in search engines – and sure enough they may do. But how relevant are the visitors to your site and does it generate enough new business to justify the expenditure? Do they tell you the actual names of the organisations visiting your site? Or do they simply send you pages of data and IP addresses for you to decipher?

At Creative Heads we have a pure web marketing expert who specialises in stopping companies wasting their advertising budgets. He will help them to analyse how visitors interact with the website, often including details of what companies those visitors have come from. If 100 people visit a website and only one makes contact then something is wrong and needs refining. Only when reasonable numbers of website visitors make contact should a company consider making that website much more visible online.  At this stage the job is easier because the website is much stronger so clients get a good return from online marketing investment. Our expert will take you through the process from ‘poor enquiries’ to ‘too many enquiries’ (a ‘problem’ that very often happens).

Web strategy can be summarised into 4 key stages:

  1. Analysis
  2. Generate relevant visitors to your site – This may involve a number of strategies such as search engine optmisation (SEO), online advertising (PPC), referrals and offline marketing.
  3. Convert the visitors – When they arrive at your site their online experience must be as positive and relevant as possible. They will find what they are looking for quickly, understand the offering and be compelled to act in one of 3 ways: Buy online, make email contact, make a telephone call.
  4. Create visitor loyalty – If their experience on your site has been good and you give them a reason to come back, then you create loyalty, repeat business and further referrals.

Why not get in touch and we can identify the key issues with your site quickly. We will also ensure you get results within the first few months that exceed your initial investment. So you have nothing to lose!

Brand perception is critical for success

Do you really know if your brand is attracting customers or driving them away? A strong identity can increase sales by 10-20% according to recent research. Our branding experts can help identify your strengths and weaknesses.

Print is more important than ever before

A few years ago people said print would die. Businesses mail less sales literature simply to save costs, but if you ignore the masses and do the opposite you have an opportunity to stand out from the crowd!

Content managed websites are so flexible

With modular systems now common-place you can have a sophisticated website and take complete control over the content at a surpisingly reasonable cost, and avoiding expensive updates.

Search engines, analytics, web marketing

We go beyond webstats – the key to success is knowing what to do with it. We can identify who's visiting your site, what they're doing and why their doing it. From this we can formulate a solid web marketing strategy.

Client Testimonial

The Creative Heads team have created many innovative and effective campaign concepts and graphics for Cognex over the past few years. They are very easy to work with and always deliver on time and in line with our requirements. They receive regular repeat business as a result of the great work they deliver every time. 
Global Marketing Director, Cognex Corporation

© Copyright 2012.  All Rights Reserved.  Creative Heads Ltd is a company registered in England & Wales.
Registered No: 06734457.  Registered Office: 2nd Floor, 145-157 St John Street, London EC1V 4PY.  VAT No: 941 1414 56