Cognex – Global Tech Leaders

Headquartered in the US, Cognex Corporation is the global leader in machine vision systems, software and sensors used in automated manufacturing.

Make It Right Car Viral Animation

Make It Right Factory Viral Animation

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The Challenge

Cognex Corporation is the world’s leading provider of machine vision products used in manufacturing automation.  An established, globally-renowned brand, headquartered in the US, Cognex serves an international customer base from offices located throughout the Americas, Europe and Asia, and through a global network of integration and distribution partners.

To retain its dominance in the global market, Cognex depends on cutting-edge, integrated and multi-lingual promotional campaigns to keep a global audience informed and engaged and to ensure their brand retains its reputation as the world leader.

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The Outcome

The Creative Heads team has developed innovative, effective, and interactive campaigns that have been vital to Cognex reaching their sales goals – creating in addition, brochures, datasheets, promotional items, advertising and dozens of guides, (expert/product/industry/application guides) as well as the email campaign templates required to leverage these guides into solid leads for the Cognex sales teams.

“We depend on cutting edge promotional campaigns from Creative heads to help us reach our lead generation goals with well designed, visually superior calls-to-action that reflect our position in the market.”
Content Marketing Manager, Cognex Corp.

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