Southeastern Trains

Creative Heads delivers campaigns for Southeastern that not only inform, but engage commuters on one of the biggest, busiest and most challenging rail networks in the country.

Vlogging-In-Kent

Facts tell,
stories really sell

Creative Heads creates compelling online videos for Southeastern that invite and inspire viewers to use rail to explore all the attractions, events and hidden gems the South East has to offer.  Shot on multiple locations in an informal vlogging style and presenter-led with captivating personality – we produced attention grabbing and highly shareable videos on simple themes like beaches, eating out, shopping, kids activities etc…

After fantastic content it’s all about getting views by strategically placing the videos on blogs, websites and zines – places of relevant and high traffic.  Then we harness all the power of social media to get them liked, viewed and shared.

‘Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them’.

Days out ideas

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Actions can speak louder than words

This summer Creative Heads designed and supplied to Southeastern, 50,000 branded water bottles to keep commuters hydrated.  These and other unexpected gifts serve to forge a bond between Southeastern and its commuters – by showing rather than just telling commuters they’re valued.

By creating real-world, offline experiences, we help brands drive meaningful, emotional connections with customers.  These ‘Surprise and Delight’ moments are an effective marketing tactic for companies in an age where customers are just one tweet away from brands and vice-versa.

Season ticket wallet

The Creative Heads team created this Maltese fold-out wallet to be supplied with every season ticket.  It was designed to deliver a message of gratitude for the purchase and also to impress exclusivity; to highlight the benefits and discounts available to the holder.  Season tickets aren’t cheap so we also directed a transparent approach that communicated just how much money is actually being re-invested and spent on improvements.

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